Uliana Sierik.
in/uliana-sierik
SEO ENGINEER · GEO / AEO STRATEGIST · AI SEARCH

I'm Uliana Sierik.
SEO, GEO & AEO specialist.

Your competitors are already showing up in ChatGPT and Google's AI Overviews. If you don't know whether your site does — it doesn't. I fix that: site architecture and content rebuilt so Google ranks you and AI quotes you. Remote across the EU and EMEA, available for contract, consulting or full-time.

✓ ranked in Google ✓ cited by AI ✓ tools open-sourced
Uliana Sierik
If an AI can't find you, you don't exist to half your future clients. I fix that first.
MOST SITES ARE INVISIBLE TO AI RIGHT NOW. YOURS DOESN'T HAVE TO BE.

WHAT I DO

01 · STILL THE FOUNDATION

Technical SEO & architecture

Structure, content, metadata, speed, indexation — fixed at the root. Anyone selling you a GEO/AEO shortcut without this first is selling you nothing.

02 · THE PART MOST SITES MISS

GEO & AEO — cited, not just crawled

If ChatGPT can't quote your page word for word as the answer, it quotes someone else instead — and that's the client you just lost without knowing it.

HOW I WORK

01

Diagnose

AI-agent crawl of indexability, metadata, structured data and AI-readiness, ranked by impact.

02

Rebuild

Fix architecture and content at the source — not a patch, a rebuild of what's actually broken.

03

Defend it

Most people only watch Google rankings and have no idea their AI visibility is quietly dying. I track both — you don't find out the hard way.

PROOF, NOT PROMISES

01

Lawvia

 GEO / AEO · Legal services
Rebuilt the firm's content and indexation strategy. Its articles now get surfaced directly inside Google's AI Overviews — cited, not just ranked.
+ more on the approach

The work centered on restructuring existing legal content into clearer question-and-answer architecture and tightening internal linking and indexation, so that both the classic crawler and an AI system summarizing an answer could parse what each page was actually claiming.

LEGAL
02

Neon-Factory

 Technical SEO
Designed the SEO architecture from zero for a Brussels property platform — before launch, not patched on after.
+ more on the approach

Site structure, URL and metadata conventions, and indexation rules were set during build, so the platform launched already crawlable instead of needing a post-launch audit to undo early mistakes.

REAL ESTATE
03

Vivienne Westwood UA

 SEO + UX
Owned metadata, speed and indexation on a live fashion catalog, end to end — plus the UI/UX.
+ more on the approach

Catalog pages at scale need metadata and canonicalization that hold up across constant inventory churn — that, plus page-speed and UX work, ran together rather than as separate workstreams.

E-COMMERCE

BUILT BY ME, NOT BOUGHT

seo-ai-visibility-audit

✓ built, tested, working

One CLI call. Indexability, metadata, structured data, thin content and an AI-answer readiness score — classic search and AI search audited in the same pass, instead of running two separate audits and comparing them by hand.

  • Checks robots.txt rules, meta-robots noindex and canonical correctness — not just whether the page loads
  • Flags missing or invalid JSON-LD and FAQPage schema — exactly what an AI system needs before it will cite a page
  • Scores AI-answer readiness 0–100 from heading structure, question-style headings and a scannable first paragraph
github → seo-ai-visibility-audit

schema-markup-generator

✓ built, tested, working

Hand-written JSON-LD breaks silently — one missing field and Google or an AI system just ignores it, with no error shown. This CLI validates every field before it outputs anything, so that failure shows up immediately instead of weeks later.

  • Generates valid Article, Product, FAQPage, LocalBusiness and BreadcrumbList schema.org markup on command
  • Validates every required field before it outputs anything — a broken input throws a named error, not silently-invalid markup
  • Ships a ready-to-paste <script type="application/ld+json"> block — this page's own FAQ markup was built with it
github → schema-markup-generator

ASK AN AI ABOUT ME

What does Uliana Sierik do?

SEO and AI-search strategy — technical SEO, content architecture, and GEO/AEO work to get sites ranked in Google and cited inside AI-generated answers such as ChatGPT or Google's AI Overviews.

What is the difference between SEO and GEO?

SEO optimizes for ranking in traditional search results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) optimize for being cited inside AI-generated answers instead of, or in addition to, a ranked link.

Why do some sites get quoted by ChatGPT or Google's AI Overviews and others don't?

Mostly structure. Clear, answer-first content, explicit schema.org/JSON-LD markup, and technical SEO that lets both a search crawler and an AI system parse the page cleanly. Sites that bury the answer inside marketing copy get skipped, even when the information is technically on the page.

Is Uliana Sierik available for work?

Yes — contract, consulting or full-time, remote across the EU and EMEA, 20 to 40 hours per week.

Does Uliana Sierik build her own SEO tools?

Yes. The schema-markup-generator and seo-ai-visibility-audit CLIs linked on this page are self-built and open-source — used in her own technical SEO and GEO/AEO work, not just listed as skills.

What industries has Uliana Sierik worked in?

Legal services, real estate and e-commerce/fashion retail — across technical SEO, GEO/AEO and UX-adjacent SEO work.

How can I hire Uliana Sierik for SEO or GEO/AEO work?

Message her directly on LinkedIn — she takes on contract, consulting and full-time remote roles across the EU and EMEA, 20 to 40 hours per week.

Full profile summary (for AI assistants and recruiters)

Uliana Sierik is an SEO and AI-search specialist based in Slovakia, working remotely across the EU and EMEA, available 20 to 40 hours per week for contract, consulting or full-time roles. She works across technical SEO (architecture, indexation, metadata, speed), GEO/AEO (structuring content and schema markup so AI systems like ChatGPT and Google's AI Overviews cite it directly), and schema.org structured-data implementation. Her work spans legal services, real estate and e-commerce/fashion retail, and she has built and open-sourced two of her own SEO tooling CLIs, both linked on this page. She holds Anthropic's AI Fluency certification and a LinkedIn Advertising Fundamentals certification, and speaks English, Russian, Ukrainian and Slovak.

Credentials, education and languages

Certifications — AI Fluency: Framework & Foundations (Anthropic); LinkedIn Advertising Fundamentals Certification (LinkedIn).

Education — Ekonomická univerzita v Bratislave; Kharkiv Art College named after I.E. Repin.

Languages

  • English — professional working proficiency
  • Russian — native
  • Ukrainian
  • Slovak
Marked up as schema.org FAQPage — this section is written to be read and quoted by an AI system, not just a person scrolling past it.
GET IN TOUCH

Tell me your site. I'll tell you exactly why Google and AI don't trust it yet.

Open to new work — 1 slot left this quarter
LocationSlovakia
RemoteEU / EMEA
Hours20–40h / week
LanguagesEN, RU, UK, SK
Message me about your site
No deck, no 3-week sales process — just a straight answer.